Who: National Hispanic Cultural Center Presents
What: A Conversation With Rudy M. Beserra
When: Saturday, April 11, 2009 4 pm
Where: National Hispanic Cultural Center, Wells Fargo Auditorium, 4th Street & César Chavez
Contact: (505) 246-2261, www.nhccnm.org

Enjoy a straightforward, down to earth, non-academic and extremely personal conversation about a life trajectory of a native New Mexican, a UNM graduate, White House special assistant, and a corporate executive of the famous global company.

This presentation will cover politics, business, corporate strategies, Coca Cola insider stories, feature Hispanics in Business and focus on paths to Hispanic empowerment.

It will be followed by an old-fashioned “Drink Coca-Cola!” reception.

During the past 25 years, political and economic empowerment of Hispanics in the U.S. has grown at a tremendous rate.  Hispanics in the U.S. now number over 45 million, and U.S. Hispanic purchasing power surged to nearly $870 billion.  Native New Mexican and national business leader Rudy M. Beserra has been at the forefront in the political and business arenas during this period of phenomenal growth.

Rudy M. Beserra’s family has for many generations been very active in New Mexico politics.  Ruby began his career as Director of the LULAC Family Learning Center in New Mexico.  He was recruited in 1982 to work for the Campaign Committee to coordinate Hispanic Outreach as Special Assistant to the Chairman of the Republican National Committee (RNC) for Small Business Issues.  During President Reagan’s second term, Rudy served in the White House as Special Assistant to the President for Public Liaison.  In a feature article of “Latino Leaders,” Rudy was described as “The Real Thing.”

Co-sponsored by the NM Humanities Council, Intel, NM Tourism Department, National Hispanic Cultural Center, Albuquerque Hispano Chamber of Commerce, Bank of Albuquerque and the University of New Mexico.  For more information please visit www.centerforinternationalstudies.net

For more New Mexico information visit www.new-mexico-visitor.com